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These works will not be displayed on billboards
or any location in public space dedicated to the showing
of photographic images produced for expressly "functional"
(e.g. commercial) ends. Nor, on the other hand, will
they be shown in art galleries (the only places, Boris
Groys alleges, in which a photograph can be accepted
as being a work of art). Instead, it will be for the
artists themselves (who will be staying in Graz), to
work with various partners to select sites in the public
sphere exemplifying different kinds of interface in
the city's functioning: interest group associations
(e.g. trade unions, chambers of commerce), universities,
insurance companies, banks, multiple stores or the internet.
The "picture postcards" created in the course of the
systematic work process will be publicly displayed in
a manner in which content and location are congruent
(in opposition to a traditional practice of "street
furniture").
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Following the construction and then deconstruction
of the topic of SIGHT.SEEING the individual works will
be published as a series of picture postcards and put
on sale, and they will also be available for transmission
as e-cards.
The project will be accompanied and documented by a
Home Page and by printed publications.
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