This photo-montage stands firmly at the interface between fiction and reality, between marketing product and real architecture. The sketch for the new Graz gallery, dubbed “the Friendly Alien” right from the beginning, is opened like one of two windows on a computer screen. Fragments of the future building glow from the distance, reduced to their exotic and virtual form - marketed by media images even before it has taken on its true form and function. The second window contains an invitation to all those strolling through the city streets to transfer their images of the city to the artist.