Martin Parr


Like a posterior view by Caspar David Friedrich, an elderly lady wearing a red Loden jacket and a green traditional hat gazes at an everyday piece of consumer architecture, one that exists here and elsewhere. The actions of one person have set in motion a cycle of commerce from emptiness (the shopping cart) to plenty (drink palettes) in which the last remnants of locally specific uniqueness has been neutralized over a wide geographic area. The uniqueness is recognizable only in the customer’s alpine attire. Perhaps the motives of Sightseeing are only "spectacular“ when we cross the border into poverty.

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